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Which stores have the best Black Friday deals?

A new report analyzed Black Friday ads to figure out which stores are offering the best (and worst) discounts.

WASHINGTON — Black Friday is coming up fast and some major retailers' sales are already underway, but who has the best deals this year? 

Personal-finance website WalletHub once again compiled a list of the best places to shop based on the average discount consumers can get. 

The report reviewed more than 3,500 deals in Black Friday ads from 13 of the biggest U.S. retailers. It found JCPenney was the best place to shop on Black Friday because it is offering an average discount of 59.1%. 

Macy's, Belk, Kohl's and Target rounded out the top five on WalletHub's best places to shop on Black Friday list. At the bottom of the list was Costco, which Wallet Hub found was offering just a 17.1% discount. 

It's the fifth time that JCPenney has topped the list since 2014. 

Best places to shop on Black Friday 2023, according to WalletHub

  1. JCPenney (59.1% Avg. Discount) 
  2. Macy's (58.2%)
  3. Belk (54.8%)
  4. Kohl's (48.8%
  5. Target (32.7%)
  6. BJ's (30.1%)
  7. Best Buy (29.8%)
  8. Amazon (28.5%)
  9. Walmart (26.9%)
  10. Dell (25.8%)
  11. Newegg (22.4%)
  12. The Home Depot (20.8%)
  13. Costco (17.1%) 

Walmart Black Friday deals 2023

While Walmart already held one "Black Friday Deals" event earlier in the month, the nation's largest retailer will also have a traditional Black Friday sale. Those deals will start online on Wednesday, Nov. 22 at 3 p.m. Eastern (Noon Eastern for Walmart+ members) and will continue in stores on Black Friday. 

What time does Walmart open on Black Friday? 

Walmart stores open at 6 a.m. local time on Friday, Nov. 24. Walmart will once again be closed on Thanksgiving. 

Target Black Friday deals 2023

Target will kick off its Black Friday sale on Saturday, Nov. 19 and has shared a sneak peek at its special holiday ad. Target says it will also have even more new offers debuting Thanksgiving Day through Saturday during Black Friday weekend. 

What time does Target open on Black Friday?

Most Target stores open at 6 a.m. local time on Friday, Nov. 24.

Best Buy Black Friday deals 2023

The Best Buy Black Friday sale kicks off Friday, Nov. 17 with the retailer promising "thousands of deals on this season's hottest items including TVs, headphones, laptops, electric scooters, skincare devices and small appliances.

What time does Best Buy open on Black Friday?

Best Buy opens at 6 a.m. local time on Black Friday. 

Kohl's Black Friday deals 2023

Kohl's will also be offering a week of deals starting on Sunday, Nov. 19 at 12:01 a.m. Central online and 8 a.m. local time in stores through Friday, Nov. 24. 

What time does Kohl's open on Black Friday?

Kohl's stores will be open for Black Friday shopping on Nov. 24 at 5 a.m. local time. 

Credit: AP
Sale clothing is displayed at a JCPenney store Friday, Nov. 24, 2017, in Seattle. B
Credit: AP
A holiday sale display greets shoppers entering a JCPenney store Friday, Nov. 24, 2017, in Seattle.

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