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Can you dough it? Blue Bell reveals new Cookie Dough Overload flavor

Blue Bell out-doughs itself with new ice cream, Cookie Dough Overload
Credit: Blue Bell

BRENHAM, Texas — That’s a lot of dough! Blue Bell has combined not one or two, but three cookie dough flavors to create its newest ice cream, Cookie Dough Overload. 

Cookie Dough Overload is vanilla ice cream with hints of brown sugar, with chocolate chip cookie dough, peanut butter cookie dough and fudge cookie dough pieces. 

“Why choose only one or two dough pieces when you can have three,” said Joe Robertson, executive director of advertising and marketing for Blue Bell. “Cookie dough is a popular mix-in for ice cream. We have flavors that contain the chocolate chip cookie dough and peanut butter cookie dough pieces. But, this is the first with fudge cookie dough pieces. It is a great-tasting trio!” 

Cookie Dough Overload is available in the half gallon and pint sizes for a limited time.

“This is our first brand new flavor for 2020,” said Robertson. “And, we still have more to come, along with the return of other fan favorites.” 

Red Velvet Cake Ice Cream made a return to stores in February. The flavor is a luscious red velvet cake ice cream with pieces of red velvet cake and a cream cheese icing swirl. Red Velvet Cake is sold in the half gallon and pint sizes. 

“Many people top a slice of cake with ice cream,” said Robertson. “But, with a flavor like Red Velvet Cake you have the best of both worlds in one carton.” 

For more information about Blue Bell and for a complete list of flavors now available in stores visit www.bluebell.com

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