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SOURCE Decision Resources Group
New Manhattan Research Study from Decision Resources Group Helps Marketers Understand How Physicians Are Using Multichannel Information and Services from Pharma
BURLINGTON, Mass., July 17, 2014 /PRNewswire/ -- Decision Resources Group's new Manhattan Research study, ePharma Physician® 2014, indicates that physicians are looking to pharmaceutical companies to help them keep patients engaged in their healthcare by providing patient services. The study shows strong physician interest in patient support and resources from pharma, along with an expectation that the industry will take a leadership role in developing tools to help keep patients on track and improve patient outcomes. These findings come as Accountable Care Organizations and Meaningful Use Stage 2 incentives are pushing patient engagement to the forefront for healthcare providers and systems.
Key findings from the ePharma Physician® 2014 study include:
Comments from Decision Resources Group experts:
About ePharma Physician®
ePharma Physician® is a Manhattan Research study and advisory service exploring adoption of digital channels for prescription drug information, including various types of online promotion programs and customer service options from pharmaceutical companies. Tablet-assisted in-person sales interactions with physicians-and their impact on clinical decisions and satisfaction-are also assessed. ePharma Physician® insights are based on an in-depth, online study fielded in Q2 2014 among 1800+ US physicians who use digital channels for pharma resources and connecting with reps (97 percent of all practicing physicians). Every Manhattan Research study is rewritten annually.
Key topics addressed in the research include:
About Decision Resources Group
Decision Resources Group offers best-in-class, high-value information and insights on critical issues within the healthcare industry. Decision Resources Group's Manhattan Research product line offers insights and analysis on digital health trends among healthcare professionals and consumers in the Americas, Europe and Asia-Pacific. Find out more at www.manhattanresearch.com and www.DecisionResourcesGroup.com.
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Decision Resources Group
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