Quantcast

GetUWired Releases Informative Blog "Google AdWords: 101 A Beginner's Guide" - 12 News KBMT and K-JAC. News, Weather and Sports for SE Texas

GetUWired Releases Informative Blog "Google AdWords: 101 A Beginner's Guide"

Posted:

This article was originally distributed via PRWeb. PRWeb, WorldNow and this Site make no warranties or representations in connection therewith.

SOURCE:

This blog details the basics of Google AdWords for beginners.

(PRWEB) July 14, 2014

GetUWired, a full-service Internet marketing company located in scenic Dahlonega, Ga., has just released an informative blog titled, "Google AdWords: 101 A Beginner's Guide." The blog can be viewed here.

This blog explains the basics of Google AdWords for people just beginning the process of CPC advertising.

Google AdWords allows small business owners to spend their advertising budget only on people they know want products like theirs. For small business owners with a limited ad budget, Google AdWords can be a very helpful tool.

What Is an AdWords Ad?

Google AdWords ads pop up on the sides and top of Google search results. The ones that appear at the top of the search results will have a small ad icon in them, and the ones that appear to the right of the search results will have an ad icon above the entire column.

How to Get Started with Google AdWords

The first step to using Google AdWords is to set up an account. The signup process is pretty self-explanatory. Make sure to have a business credit card on hand during the setup process to pay for the ads.

Setting up Campaigns

AdWords ads are grouped into Campaigns and then split into subsections called Ad Groups. Each Ad Group contains multiple ads and can contain multiple keywords.

Campaigns can be set to show ads on display networks (with graphics) or search networks (text only) or both.

In the devices section, users can choose to show their ads on mobile devices, PCs, or both.

In the locations tab, users can choose to show their ads only to certain countries, states, cities or even ZIP codes.

Under Ad Extensions, users can add things like a phone number, address (location), links or reviews to the ad at no additional cost.

The Budget

There are two parts to an AdWords budget: bids and daily budget. The bid is the maximum amount of money the user will pay each time someone clicks on their ad. The daily budget is the maximum amount the user is willing to spend each day on their ads.

Writing Ads

AdWords doesn't allow much space to convey the message, so brevity is key. With just 25 characters for the headline and two body text lines of just 35 characters a piece, its critical to write a legible ad that is both engaging and informative to get users to click on it. The keyword should be in the headline and in the body so that the ad shows up when a user searches for that term.

Tracking Results

New campaigns should be given some time in action before results can be tracked. Three to four weeks will allow the account to accrue enough information to make tracking worthwhile. AdWords will show how many clicks, impressions and conversions each ad has received. Users can also look at the average cost per click and the total cost for each ad.

What to Do with the Results

Then, its time to optimize. See what keywords are performing best and which ads are not performing. Delete poorly performing ads and split test top-performing ads for even better results.

Dont Have Time to Maintain an AdWords Account?

GetUWireds CPC AdWords expert Johnathon VandenHeuvel is here to help! With his expertise, he can make sure any AdWords account is set up properly and regularly monitored to keep it at peak performance. Or, for those who would like to learn to do it themselves, he also offers one-on-one AdWords training. Give Johnathon a call at 877-236-9094 today to get started or visit http://www.GetUWired.us.

For the original version on PRWeb visit: http://www.prweb.com/releases/2014/07/prweb12012703.htm

Information contained on this page is provided by an independent third-party content provider. WorldNow and this Station make no warranties or representations in connection therewith. If you have any questions or comments about this page please contact pressreleases@worldnow.com.

Powered by WorldNow

Newsroom: (409) 838-1212
Front Desk: (409) 833-7512
News Fax: (409) 981-1564
News Email: 12News@kbmt12.com

Powered by WorldNow
All content © Copyright 2000 - 2014 WorldNow and KBMT. All Rights Reserved.
Users of this site agree to the Terms of Service, Privacy Notice/Your California Privacy Rights, and Ad Choices.