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The Future of Innovation in Sweeteners

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SOURCE Reportlinker

NEW YORK, July 10, 2014 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

The Future of Innovation in Sweeteners



This report is an exploration of the most important trends and developments driving the market for natural and artificial sweeteners, looking at consumer preferences, technological innovations, and developments among manufacturers. Based on detailed analysis of industry opinion, it considers the future of established sweeteners, the growth of stevia, and new emerging products.


• Understand the current sweetener market environment in terms of available products by type, their market share, growth rates, and regulatory position.
• Identify the prevalence of different sweeteners in newly launched food and drinks products broken down by region and industry.
• Understand the market for stevia and other high-intensity natural sweeteners, based on a selection of analytical case studies.
• Examine the ways in which natural and synthetic sweeteners are increasingly being used as a complement to sugar in mainstream products.
• Identify the key obstacles that leading industry professionals believe block the wider adoption of novel sweeteners, and examine possible strategies.


Rather than simply substituting synthetic sweeteners, natural sweeteners are increasingly marketed as products that can replace 20–30% of the sugar in a product without affecting the taste. And because they are classed as natural, the product does not lose its 'free from synthetic sweeteners' status.Stevia was the fifth-best-selling non-caloric sweetener worldwide in 2012, behind sucralose, aspartame, saccharin, and cyclamate. Neotame is the only ultra-high intensity sweetener on the market, and is posting rapid growth (as high as 40% in 2009–10, and still healthy in the last two years) from a very low base.With two mainstream products now available for food and drinks manufacturers – Tate & Lyle's Purefruit and Amax NutraSource's Perfecta – 2013 is tipped to be the year luo han guo (LHG, also called monk fruit) hits the mainstream. Both products are LHG/erythritol blends, created in much the same way as Truvia.

Reasons to Buy this Report

• How is the sweeteners market landscape changing over time?
• To what extent are consumer concerns about health and safety affecting the market for natural and for synthetic sweeteners?
• Will new emerging natural sweeteners be viable alternatives for synthetic sweeteners?
• How can food and drinks producers reduce sugar levels without impacting taste or labeling profile?
• Will ultra-high-intensity sweeteners take the place of mainstream synthetic sweetener types?

Table of contents

John Band
• Disclaimer

• Consumer trends and attitudes
• Sweeteners market landscape
• Focus on stevia
• The future of innovation in sweeteners
• Summary
• What this report is about
• Definition and scope
• Overview of sweetener types
- (Untitled sub-section)
- Ultra-high-intensity synthetic sweeteners
- High-intensity natural sweeteners
- Low-intensity natural sweeteners (polyols)
Consumer trends and attitudes
• Summary
• Introduction
• Reduced calorie food and drinks remain desirable
• Health fears stimulate demand for fewer additives
• Trends in 'free-from' labeling
Sweeteners market landscape
• Summary
• Introduction
• Sweeteners market data
- Soft drinks and confectionery make up the key segments
- Saccharin is the most widely used, while sucralose is the most considered
• New product launches
- New product launches by region
- New product launches by sweetener
- New product launches over time
• The nature of sugar substitution is becoming more complex
- Rising sugar prices drive substitution, and new-generation sweeteners are better
- Substitution for small proportions of sugar is increasingly seen as beneficial
Focus on stevia
• Summary
• Introduction
• Industry attitudes to stevia
• Stevia usage in new products
• Stevia case studies
- Truvia is the second-best-selling tabletop sugar substitute in the US
- Trop50 treads the line between juice and flavored drink
- Sprite relaunch incorporates stevia into an established full-calorie drink
The future of innovation in sweeteners
• Summary
• Introduction
• New natural products will reach the market
- Stevia will continue to improve its taste profile and become more widely available
- LHG (monk fruit) is reaching mainstream markets
- Sweet proteins such as thaumatin have potential in combination
• Natural sweeteners will need to address health concerns
• Synthetic sweeteners and flavorings will still be with us
- Ultra-high intensity sweeteners will gain ground quietly
- Sweetness enhancers can rival or complement natural sweeteners
• Scope
• Methodology
- Secondary research


• Table: "To what extent do you agree with the following statements regarding sugar and sweeteners?", 2012
• Table: Proportion of 'free-from' claims related to synthetic sweeteners versus sugar, by region, 2009–12
• Table: "How important is the use of sweeteners in the following categories?"
• Table: Industry Survey respondents' usage of different sweetener types, 2012
• Table: Share of new product launches that use artificial sweetener, by region, 2009–12
• Table: Product share of artificially sweetened new product launches, by region, 2009–12
• Table: "To what extent do you agree with the following statements regarding stevia?", 2012


• Figure: The International Sugar Organization's taxonomy of sweetener types
• Figure: Consumers are more interested in low-calories and low-sugar than ever
• Figure: "Sugar-free" claims remain far more prevalent than "sweetener-free" claims
• Figure: Stevia's rising market share makes it the fastest growing major sweetener
• Figure: Sucralose is by far the sweetener being considered by the most respondents
• Figure: Artificial sweeteners are most prevalent in Latin America and least prevalent in Europe
• Figure: Stevia is less prevalent than the major artificial sweeteners
• Figure: Aspartame is losing market share to sucralose and stevia
• Figure: NutraSweet markets neotame on the basis of cost savings
• Figure: Stevia usage in the drinks industry remains concentrated in North America
• Figure: Stevia has barely achieved any share of food product launches
• Figure: Among emerging sweetener types, stevia remains by far the most important
• Figure: Truvia is marketed as "nature's calorie-free sweetener"
• Figure: PepsiCo's Trop50 is a mid-calorie stevia-based juice drink
• Figure: Sprite's stevia-based reformulation cuts sugar levels by 30%
• Figure: Nectresse is one of the first mainstream LHG products
• Figure: Miracle Frooties claim to turn sour flavors into sweet

Companies Mentioned

CMS Energy Corporation, Hutchison 3G UK Limited, Janssen Pharmaceuticals, Inc., Nestle S.A., Odwalla, Inc., University of Sydney

To order this report: The Future of Innovation in Sweeteners

Contact Clare: clare@reportlinker.com
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Intl: +1 339-368-6001

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