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SOURCE Ready Pac Foods, Inc.
Ready Pac Sets the Bar for "the Next Big Thing" in Healthy, Single Serve Solutions
IRWINDALE, Calif., July 9, 2014 /PRNewswire/ -- Ready Pac's two new product lines-Bistro® Bowl™ Wrap Kits and Bistro® Bowl™ Chopped Salads-will revolutionize mealtime for the health conscious, on-the-go consumer and cement their position in the industry as the innovative leader of healthy On-the-Go Meal Solutions.
The growth of one and two person households is exploding! Schedules are packed, and they want fast, convenient food, and aren't interested in a drive-thru. They want truly healthy options…but there just aren't enough great options out there. The food industry has been scrambling for On-the-Go Meal Solutions that keep busy consumers coming back for more, but most have fallen short. However, Ready Pac Foods Inc. has delivered with innovative Complete Meal Solutions that are changing the way people eat, broadening the horizon of what constitutes a conveniently quick, healthy meal…and they've done it again!
"Our consumers have told us they're looking for more convenient meal options to fill them up without adding calories or compromising flavor. Our latest innovation does just that," explained Tristan Simpson, Ready Pac's Vice President of Corporate Communications. No one else in the industry is meeting these consumer needs and Ready Pac seized the opportunity to extend their fresh meal solutions and fill the white space in a radical way. In doing so, they've released TWO new product lines that build on their booming success of the fresh, on-the-go meal segment and raise Ready Pac's profile to an unprecedented level.
Customers love Ready Pac's Bistro® Bowl™ Salads, but Ready Pac isn't satisfied with only meeting the status quo (and for some of us…sometimes a salad just doesn't fill you up when you are really hungry). That's why Ready Pac is introducing six new fresh and customizable Bistro® Bowl™ Wrap Kits, aimed to stimulate taste buds and quench consumer cravings. Hitting shelves nationally this month, each Bistro® Bowl™ Wrap Kit features Ready Pac's signature fresh produce, protein and a tangy sauce-ready to be wrapped inside a flavor-rich artisan pita. Ready Pac knows consumers hate it when unruly meal ingredients get too friendly before it's time to eat. That's why these kits were cleverly designed to keep ingredients separate and civilized until the time is right-eliminating the dreaded "soggy wrap" issue completely. So consumers can customize to their heart's delight and enjoy each fresh wrap just the way they like it!
Check out what's included in each Bistro® Bowl™ Wrap Kit:
The second product launch expands on their uber-successful Bistro® Salad Bowl line. Chopped salads are the "it" menu item in restaurants right now and the crispy/crunchy textures make them so much fun to eat. Keeping in line with cutting edge trends, Ready Pac is delivering three delicious new Bistro® Chopped Salad bowl recipes-Chopped Italian, Chopped-Kickin' BBQ and Chopped Kale Apple. These new varieties are packed with all the goodness and flavor found in restaurant chopped salads, but served in Ready Pac's signature Bistro® ready-to-eat single serve salad bowls.
To celebrate the release of these new varieties, the entire Bistro® line is revamping its image with fun new branding and awesome packaging design. Reminiscent of a trendy sidewalk cafe, the new Bistro® design emphasizes the fresh, unique and restaurant-inspired flavors found in each Bistro® Bowl™ Salad and Bistro® Bowl™ Wrap Kit.
"The Ready Pac brand is making waves in the fresh-cut industry. The launch of Bistro® Bowl Wrap Kits, in particular, is a big step for Ready Pac and the complete meal segment because we're venturing into completely uncharted territory, driven directly by our customers' needs," offered Simpson. "Our customers have been calling for more options and we hear them loud and clear. Our new Bistro® line is our way of showing them we aren't afraid to introduce the options no one else in the industry is willing to try."
Ready Pac Bistro® Bowl™ Wrap Kits and Chopped Salads certainly pack the flavor punch. Coming in under 300 calories and at a $3.99 SRP, they're sure to wow consumers who are looking to expand their choices for healthy, convenient meals-without expanding their waistline.
To learn more about Ready Pac Bistro® Bowl™ Salad and Wrap Kits, including their extended range of culinary inspired Bistro® Bowl On-the-Go Salads, visit http://www.readypac.com/products/.
COMPANY BIO: California-based Ready Pac is a premier producer of convenience fresh foods, including fresh-cut produce. With processing facilities throughout the United States, Ready Pac's award-winning salads, snacks, fresh-cut fruit and vegetables are distributed in supermarkets and restaurant chains across North America. For more information, visit www.readypac.com
Ready Pac Foods, Inc.
Vice President, Corporate Communications
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