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SOURCE Zeta Interactive
Disruptive Marketing Technology Enables Precision and Relevance for Data-Driven, Multi-Channel Marketing
NEW YORK, July 14, 2014 /PRNewswire/ -- Zeta Interactive, the leader in Customer Lifecycle Marketing, announced today the introduction of Zeta Hub™, a disruptive cross-channel, cross lifecycle marketing automation platform. Zeta Hub brings together the enterprise-grade, Forrester-rated ZetaMail email platform with the best features of the Gartner Magic Quadrant-rated Hub multi-channel marketing automation platform, which Zeta acquired as part of its purchase of ClickSquared Inc. in January 2014.
Zeta Hub is the first Customer Lifecycle Marketing Platform, supported by a set of 'end to end' tools and capabilities. It is designed to help solve CMOs' most complex problems – acquiring new customers at scale and within ROI targets; growing their value; and keeping them longer.
A unified marketing data set underpins Zeta Hub and a global dashboard enables data-driven marketers to plan, execute and optimize multi-channel marketing campaigns from a single interface with precision and relevance.
This next generation platform features an integrated product suite that aggregates an invaluable set of business insight and unified marketing information tools. This 'platform-app' model incorporates both proprietary and third party features and functionality. Zeta Hub's best of breed capabilities include: multi-channel campaign management, social integrations, email execution, mobile campaign management, cloud technology, interactive reporting, ad-hoc customer intelligence, deliverability testing, scalable database hosting and management, and integration with offline addressable marketing channels such as direct mail and call center.
"We see tremendous opportunity with Zeta Hub capitalizing on the convergence of Big Data and Marketing Automation. Zeta Hub is the first true customer lifecycle platform, enabling marketers to rely on a single partner for their data-driven marketing activities," said David A. Steinberg, Chairman and CEO of Zeta Interactive. "This platform's unique approach to multi-channel campaign management drives the greatest precision and the highest rate of return on marketing spend for sophisticated marketers."
The introduction of Zeta Hub comes at an exciting time for Zeta Interactive. Since the start of 2014, the Company has grown rapidly and been recognized by The Relevancy Ring 2014 ESP Buyers Guide, The Red Pill Email 2014 Vendor & Functions Report, and Gartner Inc.'s annual "Magic Quadrant for Multichannel Campaign Management" report. Zeta is unmatched in its ability to acquire, engage, grow, and retain customers for enterprises.
About Zeta Interactive:
Zeta Interactive is a Customer Lifecycle Marketing platform company that integrates Big Data, proprietary technology and analytics to help leading brands acquire, grow and retain customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta Interactive has rapidly grown into a recognized leader in the emerging Big Data and Customer Lifecycle Marketing sectors. The company's set of Data, Email, Social, Display, Search and Mobile solutions are used globally by hundreds of Middle Market and Fortune 500 brands. With over 500 employees worldwide, the company is headquartered in New York City, with Centers of Excellence in Silicon Valley, London, and Hyderabad, India, and additional offices in Boston, MA; Boulder, CO; Tampa, FL; Washington, D.C.; Scottsdale, AZ; Duluth, GA; Middlesbrough and Bristol, UK.
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