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LOS ANGELES, July 9, 2014 /PRNewswire/ -- MediaAlpha, the emerging technology leader in performance-based insurance advertising, today announced that it has updated the MediaAlpha Exchange with a transformative reporting center to empower advertisers with more data than ever before to support their lead generation campaigns. The new reporting center allows all parties involved in the buying or selling of traffic to build their own reports based on over one hundred data points and signals. This level of transparency and reporting is unprecedented in the lead generation space, and one of the very first instances of it in real-time bidding as a whole.
Through the highly-visual reporting platform, the MediaAlpha Exchange offers granular performance insight across time of day, geography and a broad array of demographic factors for each individual publisher's inventory. The insight delivered by the MediaAlpha Exchange translates directly into control for advertisers, who can now track the success of their ad campaigns with hourly conversion rates and ad distribution, empowering ad managers to understand the effectiveness of their campaigns and make better decisions in the future.
Furthermore, the MediaAlpha Exchange allows for the development of hyper-efficient lead generation campaigns as advertisers set structured search targets built on details like age range, education level, gender, and credit score, among other data sets. With so much data-driven insight at their fingertips, ad managers are finally able to see where their campaigns have the highest growth potential and predict the results of changing spend in any given area. The tool also proactively offers suggestions for optimizing campaigns that advertisers can simply click to accept, becoming not simply a tool for reporting, but a strategic ad management partner.
The MediaAlpha Exchange offers advertisers unrivalled transparency on the results they achieve for each ad buy, at any given time, with any publisher, targeted to specific demographics. Traditionally in digital advertising, intermediaries report on overall performance of ad campaigns, muddying the waters and masking poor performing inventory by mixing it with better performing ad space. Many advertisers have no idea that significant amounts of spend are underperforming and could be put to better use. The MediaAlpha Exchange gives ad buyers a panoptic view of performance.
"We are offering advertisers a view of the minutia which is too often deliberately hidden from them, and we're doing so through a staggeringly intuitive user interface," said Steve Yi, CEO of MediaAlpha. "Advertisers buying high-intent inventory on the updated MediaAlpha Exchange now have the closest thing to omniscience that is currently possible."
The MediaAlpha Exchange is the industry's first transparent, vertically integrated marketplace bringing Real-Time Bidding ("RTB") to performance-based advertising. The innovative ad-tech platform is already home to the largest online insurance advertisers, offering them unparalleled targeting capabilities using structured search and big data, while helping sellers increase monetization with best-of-breed yield optimization algorithms.
For more information about the MediaAlpha Exchange and the new "smart" face of RTB advertising, please visit www.mediaalpha.com.
Notes to Editors:
MediaAlpha is an emerging technology leader in performance-based insurance advertising. In 2013, the company launched the MediaAlpha Exchange, a disruptive, rapidly expanding, transparent marketplace for insurance clicks, calls and leads. MediaAlpha has offices in Los Angeles, California, and Redmond, Washington.
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