Uber and MADD Join Forces for #UberMADD National Partnership to Prevent Drunk Driving - 12 News KBMT and K-JAC. News, Weather and Sports for SE Texas

Uber and MADD Join Forces for #UberMADD National Partnership to Prevent Drunk Driving


This article was originally distributed via PRWeb. PRWeb, WorldNow and this Site make no warranties or representations in connection therewith.


To launch the partnership, $1 of every July 4 Uber rideusing UberMADD promotion code will be donated to MADD.

San Francisco, CA (PRWEB) July 04, 2014

In anticipation of the Fourth of July holiday weekendone of the deadliest holidays for drunk driving crashesUber Technologies and nonprofit advocacy organization Mothers Against Drunk Driving (MADD) today launched #UberMADD, a national partnership designed to prevent drunk driving. To kick off the campaign, Uber will donate $1 to MADD for every ride taken and $10 for every new rider in the United States between 6 a.m. local time on July 4 and 6 a.m. local time on July 5 when riders use the promotion code UberMADD.

Drunk driving is 100 percent preventable. With easy, reliable and affordable alternative transportation options like Uber, theres no reason for anybody to get behind the wheel while impaired, said MADD National President Jan Withers. We are proud to partner with Uber to help prevent drunk driving because its another option at your fingertips for getting home safely.

#UberMADD is an ongoing partnership that will include regional educational campaigns throughout the year to encourage adults to choose a safe way home if theyre going to drink. The partnership is kicking off in time for the July Fourth weekend, which has one of the highest incidences of fatal drunk driving collisions.

For years we have heard anecdotally that riders rely on Uber instead of drinking and driving and now were able to measure the impact that choice has on DUI rates, said Uber Co-Founder and CEO Travis Kalanick. Our analysis in Seattle shows a 10 percent reduction in DUI rates since Uber entered the market, and we are excited for the ways this partnership will continue to spread the word about the importance of making a safe choice and taking Uber, said Kalanick.

The National Highway Traffic Safety Administration estimates that drunk driving crash fatalities increased by 4.6 percent in the United States from 2011 to 2012, and nearly half of fatal crashes during the 2012 July Fourth weekend involved a drunk driver. In contrast, according to Ubers recent analysis of publicly available data, DUI arrests decreased 10 percent after Uber rolled out in Seattle.

For more details about the partnership, please visit https://blog.uber.com/madd or http://www.MADD.org/UberMADD.

About Uber

Uber is evolving the way the world moves. By seamlessly connecting riders to drivers through our apps, we make cities more accessible, opening up more possibilities for riders and more business for drivers. From our founding in 2009 to our launches in over 138 cities today, Uber's rapidly expanding global presence continues to bring people and their cities closer. To learn more, please visit http://www.uber.com.

About MADD

Founded by a mother whose daughter was killed by a drunk driver, Mothers Against Drunk Driving is the nations largest nonprofit working to protect families from drunk driving and underage drinking. MADD also supports drunk and drugged driving victims and survivors at no charge, serving one person every 8.6 minutes through local MADD victim advocates and at 1-877-MADD-HELP. To learn more, please visit http://www.madd.org.

For the original version on PRWeb visit: http://www.prweb.com/releases/2014/07/prweb11993782.htm

Information contained on this page is provided by an independent third-party content provider. WorldNow and this Station make no warranties or representations in connection therewith. If you have any questions or comments about this page please contact pressreleases@worldnow.com.

Powered by WorldNow

Newsroom: (409) 838-1212
Front Desk: (409) 833-7512
News Fax: (409) 981-1564
News Email: 12News@kbmt12.com

Powered by WorldNow
All content © Copyright 2000 - 2014 WorldNow and KBMT. All Rights Reserved.
Users of this site agree to the Terms of Service, Privacy Notice/Your California Privacy Rights, and Ad Choices.