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SOURCE Athletic Propulsion Labs (APL)
APL LAUNCHES RUNNING CATEGORY ONLINE AT APLRUNNING.COM AND WITH EXCLUSIVE RETAIL PARTNER SAKS FIFTH AVENUE
NEW YORK, June 19, 2014 /PRNewswire/ -- Athletic Propulsion Labs (APL), the performance athletic brand best known for having basketball shoes containing their patented Load 'N Launch® Technology banned by the NBA for "providing an undue competitive advantage," launches their revolutionary running footwear collection for both men and women.
The new Athletic Propulsion Labs running collection features three unique men's and women's styles designed for maximum performance, comfort and durability. The APL running shoe line that is launching consists of three collections: The Joyride ($120), The TechLoom™ Pro ($140) and The Windchill ($150).
The Joyride is engineered for superior comfort and features APL's proprietary new Propelium midsole technology designed to maximize energy generation. The Propelium technology can come in direct contact with the ground, which allows for minimal rubber on the outsole and significantly reduces the weight of the shoe.
The TechLoom Pro shares the same innovative new APL Propelium midsole technology as the Joyride, but has been created with a revolutionary upper construction that is seamlessly woven from performance textiles. This engineered single-layer upper construction has strategically designed areas of support, breathability, flex and strength providing exceptional fit and maximum comfort.
The Windchill incorporates the multi-patented APL Load 'N Launch Technology specifically modified for the running category utilizing 6 compression springs within the device and designed to instantly provide a heightened level of running performance with less effort. Providing an unrestricted airflow throughout the entire shoe, the FloZone upper construction offers extreme breathability while the internal fit system keeps all foot shapes comfortable and locked in.
The collection will be available on the brand's website (http://www.athleticpropulsionlabs.com) and through exclusive retail partner Saks Fifth Avenue as the only stocked performance athletic footwear brand. Run. Everything™.
Please see the following links for immediate image product specification download:
Women's Images: https://bpcm.box.com/s/vhz4ww177fraavdlui42
Men's Images: https://bpcm.box.com/s/djcttpcuqmlaba19qs0y
ABOUT Athletic Propulsion Labs (APL)
Athletic Propulsion Labs (APL) was founded in March 2009 by identical twins Adam and Ryan Goldston. As former 2 sport collegiate athletes, Adam and Ryan aimed to create a company providing revolutionary products symbolizing the ultimate intersection of design and performance. APL is dedicated to continuously innovating in the field of athletic performance technology.
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