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Global Hearing Technology Leader Recognized for Innovative Kids Campaign featuring Iron Man
WARRENVILLE, Ill., June 12, 2014 /PRNewswire/ -- Phonak was among a select group of companies to receive the "Award of Excellence" from PRSA Chicago at its annual Skyline Awards gala honoring Chicago's top public relations programs and talent. This year's sold-out ceremony took place at the historic Chicago Cultural Center.
Phonak was presented with the award for its partnership with Marvel Custom Solutions in producing a children's educational poster with the world renowned Armored Avenger Super Hero, Iron Man. The poster highlights the positive benefits of hearing aid technology in support of an enhanced quality of life among those with hearing loss. Phonak was inspired by a story about a five year-old Phonak wearer who told his mother that he did not want to wear his hearing aid to school because "super heroes don't wear hearing aids."
Phonak debuted the poster at its "A Super Day for Hearing Aids" special event for pediatric patients and their families at the Center for Hearing and Communication in New York City in 2013. Since then, Phonak has distributed tens of thousands of Iron Man posters to pediatric hearing practices, physician offices and schools throughout the United States, Canada, Europe, South Africa and New Zealand.
About the Skyline Awards and PRSA Chicago
Each year, the Skyline Awards recognizes the best communications practitioners, campaigns and tactics in the Chicagoland area. Founded in 1948, PRSA Chicago almost 500 members representing a cross-section of industries, with a diverse mix of Fortune 100 corporations, public relations agencies, associations and non-profit organizations. The goal of PRSA Chicago is to advance the profession of public relations promote high professional and ethical standards and build the reputation of the profession in the Chicago area.
Headquartered near Zurich, Switzerland, Phonak, a member of the Sonova Group, has developed, produced and globally distributed state-of-the-art hearing systems and wireless devices for more than 60 years. The combination of expertise in hearing technology, mastery in acoustics and strong cooperation with hearing care professionals allows Phonak to significantly improve people's hearing ability and speech understanding and therefore their quality of life. Phonak offers a complete range of digital hearing instruments, along with complementary wireless communication systems. With a worldwide presence, Phonak drives innovation and sets new industry benchmarks regarding miniaturization and performance. To find out more about Phonak, visit www.phonak.com.
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