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5 Trends Driving PR Today

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InkHouse's Beth Monaghan weighs in on what's shaping the communications industry

WALTHAM, Mass., June 12, 2014 /PRNewswire/ -- The changing media landscape has ripple effects beyond the newsroom: public relations is evolving to fit the data-driven digital world. Through all of this change, PR is going strong: 2013 was a markedly strong year for PR firms and agencies[1] and recent research shows that PR is more effective than content marketing through all stages of the buying cycle[2].

Beth Monaghan of InkHouse. KCK Photography.

Beth Monaghan, principal and co-founder of InkHouse delves into five important changes-and the associated opportunities-that PR is facing today. From how to best structure your news to grab audience attention to the metrics that matter, these trends will demonstrate best practices to drive successful PR today.

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InkHouse is a bi-coastal public relations and content marketing agency serving technology, consumer, education, energy, real estate and financial services organizations. InkHouse has been widely recognized for its quick and steady growth trajectory, most recently by O'Dwyer's as one of the fastest growing PR firms in the nation. Amid this growth, InkHouse has maintained a dedication to a supportive workplace culture and exceptional client work, which has earned it small agency of the year awards from both the Bulldog Reporter and PR News. For more information, visit www.inkhouse.com

[1] http://www.odwyerpr.com/story/public/1989/2014-03-03/17-top-25-pr-firms-grew-double-digits-2013.html

[2] https://www.linkedin.com/today/post/article/20140325101743-36910198-content-marketing-is-88-percent-less-effective-than-public-relations

InkHouse logo.

Photo - http://photos.prnewswire.com/prnh/20140610/116805

Logo - http://photos.prnewswire.com/prnh/20140610/116804

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