Quantcast

5 Trends Driving PR Today - 12 News KBMT and K-JAC. News, Weather and Sports for SE Texas

5 Trends Driving PR Today

Information contained on this page is provided by an independent third-party content provider. WorldNow and this Station make no warranties or representations in connection therewith. If you have any questions or comments about this page please contact pressreleases@worldnow.com.

SOURCE InkHouse PR

InkHouse's Beth Monaghan weighs in on what's shaping the communications industry

WALTHAM, Mass., June 12, 2014 /PRNewswire/ -- The changing media landscape has ripple effects beyond the newsroom: public relations is evolving to fit the data-driven digital world. Through all of this change, PR is going strong: 2013 was a markedly strong year for PR firms and agencies[1] and recent research shows that PR is more effective than content marketing through all stages of the buying cycle[2].

Beth Monaghan of InkHouse. KCK Photography.

Beth Monaghan, principal and co-founder of InkHouse delves into five important changes-and the associated opportunities-that PR is facing today. From how to best structure your news to grab audience attention to the metrics that matter, these trends will demonstrate best practices to drive successful PR today.

Click to learn more.

ABOUT INKHOUSE

InkHouse is a bi-coastal public relations and content marketing agency serving technology, consumer, education, energy, real estate and financial services organizations. InkHouse has been widely recognized for its quick and steady growth trajectory, most recently by O'Dwyer's as one of the fastest growing PR firms in the nation. Amid this growth, InkHouse has maintained a dedication to a supportive workplace culture and exceptional client work, which has earned it small agency of the year awards from both the Bulldog Reporter and PR News. For more information, visit www.inkhouse.com

[1] http://www.odwyerpr.com/story/public/1989/2014-03-03/17-top-25-pr-firms-grew-double-digits-2013.html

[2] https://www.linkedin.com/today/post/article/20140325101743-36910198-content-marketing-is-88-percent-less-effective-than-public-relations

InkHouse logo.

Photo - http://photos.prnewswire.com/prnh/20140610/116805

Logo - http://photos.prnewswire.com/prnh/20140610/116804

©2012 PR Newswire. All Rights Reserved.

Powered by WorldNow

Newsroom: (409) 838-1212
Front Desk: (409) 833-7512
News Fax: (409) 981-1564
News Email: 12News@kbmt12.com

Powered by WorldNow
All content © Copyright 2000 - 2014 WorldNow and KBMT. All Rights Reserved.
Users of this site agree to the Terms of Service, Privacy Notice/Your California Privacy Rights, and Ad Choices.