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SOURCE Jennifer Connelly Public Relations
NEW YORK, June 12, 2014 /PRNewswire/ -- Why is storytelling important? For brands with intangible services, it is an especially important opportunity to humanize your organization and communicate what sets you apart from competitors while developing a deep emotional connection with your audience. JCPR's Chief Content Officer, Michelle Pittman, and Managing Director of Integrated Marketing, Andrea Trachtenberg, offer the following tips for how to incorporate storytelling into brand-building:
For more on how to tell your brand story, view the latest blog post from JCPR.
ABOUT JENNIFER CONNELLY PUBLIC RELATIONS (JCPR)
JCPR delivers PR Core+, a suite of services powered by public relations that drives awareness, increases visibility and manages the reputations of personal and corporate brands. Specializing in finance, technology and a range of professional services companies, JCPR has long been a leader in leveraging the right mix of communications including video, content, social, branding, design and crisis management, aligning every campaign with our clients' business goals. Our offices are located in NYC, NJ and Washington, D.C. For more information, visit www.jcprinc.com.
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