Storytelling Forms Real Connections for Intangible Services - 12 News KBMT and K-JAC. News, Weather and Sports for SE Texas

Storytelling Forms Real Connections for Intangible Services

Information contained on this page is provided by an independent third-party content provider. WorldNow and this Station make no warranties or representations in connection therewith. If you have any questions or comments about this page please contact pressreleases@worldnow.com.

SOURCE Jennifer Connelly Public Relations

NEW YORK, June 12, 2014 /PRNewswire/ -- Why is storytelling important? For brands with intangible services, it is an especially important opportunity to humanize your organization and communicate what sets you apart from competitors while developing a deep emotional connection with your audience. JCPR's Chief Content Officer, Michelle Pittman, and Managing Director of Integrated Marketing, Andrea Trachtenberg, offer the following tips for how to incorporate storytelling into brand-building:

  • Develop a clear and memorable mission statement that goes beyond what customers expect to hear
  • Take an inside-out approach and ensure that employees¬†believe and embody your brand story before communicating it to external audiences
  • Use your story to build a solid reputation in the media and with key constituents
Jennifer Connelly Public Relations logo.

For more on how to tell your brand story, view the latest blog post from JCPR.


JCPR delivers PR Core+, a suite of services powered by public relations that drives awareness, increases visibility and manages the reputations of personal and corporate brands. Specializing in finance, technology and a range of professional services companies, JCPR has long been a leader in leveraging the right mix of communications including video, content, social, branding, design and crisis management, aligning every campaign with our clients' business goals. Our offices are located in NYC, NJ and Washington, D.C. For more information, visit www.jcprinc.com.

Logo - http://photos.prnewswire.com/prnh/20140610/116823

©2012 PR Newswire. All Rights Reserved.

Powered by WorldNow

Newsroom: (409) 838-1212
Front Desk: (409) 833-7512
News Fax: (409) 981-1564
News Email: 12News@kbmt12.com

Powered by WorldNow
All content © Copyright 2000 - 2014 WorldNow and KBMT. All Rights Reserved.
Users of this site agree to the Terms of Service, Privacy Notice/Your California Privacy Rights, and Ad Choices.