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SOURCE Business Marketing Association
Third Annual Conference Series Focuses on Latest Advancement in B2B Marketing
CHICAGO, June 12, 2014 /PRNewswire/ -- The Business Marketing Association (BMA) today announced the schedule for its 2014 global conference event series. Last year's B2B Rising series was hugely successful, attracting more than 1,000 participants around the world. This year's theme, Your Connection to B2B, focuses on how to connect not only with thought leaders and industry peers, but also to opportunities, strategies, creative innovation and much, much more.
The conference series, which is open to all marketing professionals, will explore the latest advancements and emerging opportunities in business marketing, including groundbreaking technologies, the growing tension between creativity and data-driven marketing, and new content marketing models.
With the revolutionary pace of innovation and the generational broadening of practitioners, the BMA's brand promise to provide members with unparalleled access to the knowledge and network they need has become even more imperative. The new creative execution, Connect 2, which was unveiled at the BMA14 Global Conference, illustrates the organization's ability to help members connect to the content and community that matters most to the success of their careers and companies.
"The BMA is the world's premier community devoted exclusively to advancing the B2B marketing profession," said Stephen Liguori, 2014-15 BMA Chair. "The 2014 Global Conference Series will give B2B marketing professionals the opportunity to share and learn from each other about effective tactics and creative ideas for growing their organizations. With the participation of industry leaders and an emphasis on peer-to-peer networking, these regional events provide B2B marketers with a valuable connection to the future of our industry."
The Your Connection to B2B BMA14 Global Conference Series will include stops in:
Sign up now to receive communications about the BMA14 Global Conference Series events at marketing.org/Connect2Updates
About Business Marketing Association
Started in 1922, today's Business Marketing Association (BMA) works to increase the importance, impact and value of marketing in business worldwide. BMA is the only professional organization with an exclusive focus on business-to-business marketing and its key drivers: customer engagement and relationships, product and service innovation, value pricing, channels, online/offline marcom, and analytics. BMA's members represent state-of-the-art expertise in business-to-business marketing and communications, and share best practices for the benefit of the global business community. For more information about BMA, call 630-544-5054 or visit www.marketing.org.
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