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Pennzoil to Support the Flat 12 Gallery Rally Car in Annual Cross Country Journey
HOUSTON, June 6, 2014 /PRNewswire/ -- Pennzoil® is proud to announce its support of the Flat 12 Gallery™ rally car during the legendary, annual Bullrun Rally. The Flat 12 Gallery car will have Pennzoil Platinum® Full Synthetic motor oil with PurePlus Technology™ under the hood. The car will join upwards of 100 modified vehicles for the epic cross country automotive rally from New York City to Scottsdale, AZ from June 7-13.
"Pennzoil Platinum with PurePlus Technology delivers Complete Protection even in the harshest conditions, making it an appropriate fit for the modified engines of the Flat 12 Gallery," said Chris Hayek, Global Brand Director, Shell Lubricants Passenger Car Motor Oil. "Our support of the Flat 12 Gallery rally car is another example the Pennzoil brand's commitment to delivering innovative technology and pushing the limits in 2014."
Flat 12 Gallery, is a Lubbock, Texas automotive restoration shop that specializes in buying low and selling high when it comes to specialty, collectable and rare automobiles. The Flat 12 Gallery team sped into fame in 2012 with the premiere of its very own reality show, The Car Chasers, on CNBC.
This year, the Flat 12 Gallery is joining one of the most legendary and high-profile automotive rallies, the Bullrun Rally. The Bullrun Rally brings together drivers and celebrities from all over the world for one week to embark on a cross country drive to showcase their amped up supercars in cities across the United States and Canada. Each day, the 'Bullrunners' make their way from one checkpoint to the next via any route they wish, learning their next destination while on the road each day.
"With the rally car, we knew we'd be making a cross country journey that would test the limits of our vehicle, especially our engine," said Jeff Allen, owner of Flat 12 Gallery. "We knew when we teamed up with Pennzoil, we'd be getting an advanced motor oil with engine reliability since they prove themselves each week on the track with their successful motorsports technical partnerships."
The relationship between Pennzoil and the Flat 12 Gallery was inspired by the brands' shared pursuit of innovation. PurePlus Technology, a patented, revolutionary process that converts natural gas into the first-of-its-kind, high quality synthetic base oil, is the first major development in motor oil in more than 40 years and it allows Pennzoil Platinum Full Synthetic motor oil to offer Complete Protection.
Pennzoil Platinum Full Synthetic motor oil with PurePlus Technology is designed to provide engines Complete Protection, without compromise. Complete Protection is defined as coverage of five key areas: 1) engine cleanliness, 2) fuel economy, 3) conservation of horsepower, 4) wear protection, and 5) performance in extreme temperatures.
Pennzoil and the Flat 12 Gallery will be seen together in multiple platforms including at the Bullrun Rally, on social media and Pennzoil products on the shelves at the Flat 12 Gallery.
For more detail on Pennzoil Platinum Full Synthetic motor oil with PurePlus Technology and product availability, visit www.MotorOilReimagined.com. To stay up-to-date on the latest activities, be sure to 'Like' the official Pennzoil Facebook Page (www.facebook.com/Pennzoil) and follow Pennzoil on Twitter (www.twitter.com/Pennzoil) and Instagram (www.instagram.com/Pennzoil).
At Pennzoil®, we're car people. We love cars and the role they play in our lives. That's why we tirelessly strive to produce the most technologically advanced, highest performing motor oils on the market. Our Pennzoil Platinum® and Pennzoil Ultra Platinum™ motor oils with PurePlus™ Technology deliver Complete Protection. Pennzoil Platinum motor oils start with something different: natural gas. PurePlus Technology is a patented, revolutionary process that converts pure natural gas into the first-of-its-kind, high quality full synthetic base oil. It's Motor Oil Reimagined.
Pennzoil® is the most trusted motor oil brand in America.* The full line of Pennzoil quality products includes Pennzoil Platinum® and Pennzoil Ultra Platinum™ with PurePlus™ Technology, Pennzoil® motor oil, Pennzoil Gold™ motor oil, Pennzoil® High Mileage Vehicle® motor oil, and Pennzoil Marine® engine oil. For more information about the full line of Pennzoil lubricating products, motor oils and filters, please visit www.pennzoil.com. Not just oil. Pennzoil.
*Based on a survey of licensed drivers conducted by a leading research firm January 2005 – December 2013.
About Flat 12 Gallery
Flat 12 Gallery™ is an automotive restoration shop and dealership located in West Texas, that specializes in finding rare and unique vehicles with an emphasis on up-and-coming collectible cars. Flat 12 is lead by Jeff Allen a third generation car guy who grew up with '57 Chevy parts in his crib and oil in his veins. He assists with numerous celebrities car collections and often provides vehicles for the television and movie industry. Flat 12 Gallery reaches all over the globe buying and selling vehicles. At Flat 12 we believe in all in all things car related, from Rally's to Drag Racing to Car Shows. More information on Jeff Allen and Flat 12 Gallery can be found at Flat12gallery.com.
About Shell Lubricants
The term 'Shell Lubricants' collectively refers to the companies of Royal Dutch Shell plc that are engaged in the lubricants business. Shell Lubricants companies lead the lubricants industry, supplying more than 12% of global lubricants volume. a The companies manufacture and blend products for use in consumer, heavy industrial and commercial transport applications. The Shell Lubricants portfolio of top-quality brands includes Pennzoil®, Quaker State®, FormulaShell®, Shell TELLUS®, Shell RIMULA®, Shell ROTELLA® T, Shell SPIRAX® and Jiffy Lube®.
aKline & Company, "Global Lubricants Industry 2012: Market Analysis and Assessment."
 Based on pistons from standard V6 engine in ASTM Sequence IIIG piston deposit test using SAE 5W-30. Does not apply to Pennzoil Platinum® Euro and Pennzoil® Ultra Platinum 0W-40. Pennzoil® Ultra Platinum keeps pistons up to 25% cleaner than Mobil 1; up to 35% cleaner than Valvoline® SynPower®; and up to 40% cleaner than Castrol® EDGE® with SYNTEC®. Pennzoil Platinum® keeps pistons up to 8% cleaner than Mobil 1; up to 17% cleaner than Valvoline® SynPower®; and up to 20% cleaner than Castrol® EDGE® with SYNTEC®.
 Fuel economy measurements made using CAFE cycle under FTP75. Avg of 550 extra miles based on mixed city/highway miles and US avg of 13,476 miles driven per year with 4.1% better MPG vs dirty engine. Source fhwa.dot.gov, 2011. Follow OEM recommended oil drain intervals.
 Based on Sequence IVA wear test using SAE 5W-30.
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