HOYA Introduces Sensity. All-new Light Reactive Lenses - 12 News KBMT and K-JAC. News, Weather and Sports for SE Texas

HOYA Introduces Sensity. All-new Light Reactive Lenses

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SOURCE HOYA Vision Care Europe

UITHOORN, Netherlands, May 5, 2014 /PRNewswire/ --

HOYA is proud to announce its latest innovation in photochromic lenses: HOYA Sensity. Light reactive lenses that provide unparalleled performance and outstanding user comfort. Made by HOYA.  

HOYA has been active in the field of photochromics since 1969 and has always been striving to develop the best photochromic solution possible for every light condition. Sensity light reactive lenses incorporate all-HOYA technology to ensure quality and durability:

  • Stabilight Technology ensures consistent performance in different climates and seasons
  • Excellent contrast and glare reduction with Sensity's deep, natural colours
  • Exceptional optical quality and durability due to Photochromic Precision Technology
  • Widest freeform product range in PAL, single vision and bifocal

A new approach to photochromic lenses 

HOYA Sensity lenses with Stabilight Technology take photochromics to a new level. Stabilight Technology ensures Sensity lenses perform consistently in different climates, seasons, and circumstances. Not only do they darken to an attractive category 3 sun lens faster than ever before (up to 45% darker after 90 seconds): they also quickly fade back to full clarity as soon as the ambient light intensity diminishes (up to 23% lighter after 1 minute). During these rapid transitions, total UV protection remains in place. As a result, Sensity provides the highest user convenience as well as the best protection.

Unrivalled colour retention 

Sensity lenses are perfectly equipped to deal with glare. And they do so without compromising contrast or colour perception. Sensity offers a choice of two deep, natural tints that were developed by colour specialists to harmonise with sun lens trends, thus guaranteeing a contemporary look: Bronze Brown and Silver Grey.

Exceptional durability and performance 

Sensity light reactive lenses are made with HOYA's proprietary Photochromic Precision Technology. A microscopically accurate spin coating process tailored to freeform lens production that ensures an even distribution of molecules over the entire lens surface. This results in exceptional performance and extended durability.

Unlimited scope for any customer preference 

HOYA offers Sensity in an extensive range of combinations to match any individual requirements. Sensity is specifically tailored for freeform and can be supplied in all HOYA single vision, bifocal and progressive lens designs, such as the award winning Hoyalux iD range. Next to this, Sensity can be combined with all HOYA premium coatings and comes in several stock options. The Sensity lens offer will be available in Europe and South Africa from the 2nd of June 2014, and replaces HOYA's Suntech Intense offer.

About HOYA 

HOYA is a Japanese multinational med-tech company and leading supplier of innovative and indispensable high-tech and healthcare products based on its advanced optics technologies. HOYA is active in two main business segments: The Life Care segment deals in health care related products such as eyeglass lenses and operates retail shops for contact lenses, as well as medical related products such as intraocular lenses for cataract surgery and medical endoscopes. The Information Technology segment handles electronics products for semiconductors and LCD panels, glass disks for HDDs and optical lenses for digital cameras and smartphones. HOYA Group comprises of over 100 subsidiaries and affiliates and over 35,000 people worldwide.



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