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SOURCE Stoli Group USA, LLC
Vodka maker is the first to launch mixer specifically for this classic cocktail
NEW YORK, April 30, 2014 /PRNewswire/ -- Stoli® Vodka wants cocktail lovers to raise their copper mugs to one of America's trendiest and most original drinks, the Moscow Mule. To celebrate the resurgence of this invigorating cocktail, the vodka maker is giving taste buds a kick with the launch of its refreshing new Stoli™ Ginger Beer.
Simple at its core, the Moscow Mule is a distinctive drink made from three ingredients of vodka, ginger beer and lime, served over ice within its iconic copper mug, giving it a cold, metallic tang.
"As the original premium vodka brand, we saw the opportunity to make the Moscow Mule our own," said Michael Oringer, Sr. Vice President of Innovation & Trade Marketing at Stoli Group, USA. "Stoli Ginger Beer is the first mixer to take advantage of the rapidly rising Moscow Mule trend. Its bold taste, made with pure cane sugar and real ginger extract, was expertly blended to complement the smooth and robust flavor of Stoli vodka, delivering the perfect Mule cocktail."
To launch the new Stoli Ginger Beer, Stoli is inviting consumers to salute the Stoli Moscow Mule using the hashtag #RaiseYourMule. The campaign calls on America to trade in their usual drink for the spicy kick of a Stoli Moscow Mule-and join the resurgence of this cool-looking cocktail in its signature copper mug.
Stoli will take its Mule campaign trail across the country to engage fans with over 330 managed bar events across 12 markets including: Boston, Chicago, Dallas, Denver, New York, New Jersey, Philadelphia, Miami, Washington, D.C., and Northern and Southern California. Over 17,000 people are expected to receive samples of the cocktail in addition to Stoli-branded copper mugs and recipe cards. Fans are encouraged to use the hashtag #RaiseYourMule and upload photos with @Stoli across Instagram, Twitter and Facebook.
Stoli Ginger Beer will come in a 4-pack and be available from leading retail outlets and within on and off premise locations. The 4-pack will retail for $5.99.
About Stoli Group USA, LLC
Stoli Group USA, LLC is the North American subsidiary of SPI Group, recognized globally for pioneering heritage and the outstanding Stolichnaya® brand of premium vodkas. New York-based Stoli Group USA reflects significant growth investment in the U.S. market by parent company SPI Group and will drive the brand forward through new marketing, sales and brand innovation. Internationally distributed Stolichnaya vodkas are bottled in Latvia and are known for award-winning flavor and impeccable clarity. Considered a trailblazer in the vodka industry, Stolichnaya vodka defines the benchmark for quality with meticulously crafted liquid that meets the highest Alpha Spirit standard. The Stolichnaya brand portfolio includes Stolichnaya® Premium Vodka, ultra-premium elit™ by Stolichnaya®, Stolichnaya® 100 Proof Premium vodka, the super-premium Stolichnaya® Gold and Stolichnaya® Flavored Premium vodkas including Ohranj™, Razberi™, Vanil™, Citros™, Peachik™ and Hot™. For more information visit www.stoli.com or follow on Facebook at www.facebook.com/stoli and on Twitter @Stoli.
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