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Japan's #1 Skincare Line Expands Into Select Walgreens

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SOURCE Hada Labo Tokyo

Super Hyaluronic Acid™-powered Hada Labo Tokyo™ enters top beauty doors

ORCHARD PARK, N.Y., April 29, 2014 /PRNewswire/ -- The Mentholatum Company, a division of Japan's Rhoto Pharmaceutical Co., Ltd., expands distribution of its Hada Labo Tokyo™ skincare line into more than 2,000 Walgreens, the country's largest drugstore chain.  States boasting the highest concentration of doors carrying Hada Labo Tokyo™ include California, Florida, Illinois, Texas and Wisconsin.  

One of the few Japanese skincare brands to enter the US mass market, Hada Labo Tokyo™ launched online at Drugstore.com, Ulta.com and in all 550 Ulta stores in the fall of 2013 as the US counterpart of Rohto Pharmaceutical Co., Ltd.'s best-selling Japanese skincare range, Hada Labo.

"We're thrilled to make Hada Labo Tokyo™ more accessible by expanding our Drugstore.com relationship, enabling us to have a presence within Walgreens brick and mortar locations," said Katherine Tocheff, Director of Marketing and Innovation: Skin Care and Lip Care for The Mentholatum Company.  "US sales of Hada Labo Tokyo™ have exceeded expectations on every level.  By bringing Hada Labo Tokyo™ to Walgreens, we are poised for continued and accelerated growth."

The complete Hada Labo Tokyo™ line offers 5 lightweight, hydrating and anti-aging products, each featuring Super Hyaluronic Acid™, a patented, powerful combination of 3 types of hyaluronic acid, designed to restore and strengthen skin's natural hydrating ability and youthful qualities.  Prices range from $11.99 for the Hydrating Facial Cleanser to $24.99 for Skin Plumping Gel Cream, a combination serum and moisturizer delivering the highest line's highest concentration of Super Hyaluronic Acid™.

About Hada Labo Tokyo
Hada Labo Tokyo™ is the first Japanese skincare line to launch at U.S. mass retailers. It is a new generation of lightweight and deeply hydrating anti-aging solutions for a beautifully radiant and youthful complexion. This complete line looks to the power of super hyaluronic acid for superior deep hydration.

About The Mentholatum Company
The Mentholatum Company is a global health and wellness company located in Orchard Park, NY, and dedicated to providing effective solutions to consumers' personal needs.

About Rohto Pharmaceutical Company, Ltd.
Founded in 1899, Rohto Pharmaceutical Co., Ltd. is now the 2nd largest consumer health company in Japan, establishing its position as a world leader in manufacturing and marketing of pharmaceuticals, cosmetics, skin care and health care products. Rohto has operations in 12 major markets, with distribution in more than 150 countries globally.

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