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The leader in voice over IP networking technology utilizes software for the third year to conduct integrated social media marketing and campaign measurement
Beltsville, MD (PRWEB) February 21, 2014
Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud-based marketing and public relations software, today announced that AudioCodes, a telecommunications technology leader, will use the Vocus Marketing Suite to improve its customer relations through integrated marketing for the third year. Established in 1993, AudioCodes is a market leader focused on Voice over Internet Protocol (VoIP) network products and technologies. Using the Vocus Marketing Suite, AudioCodes improves customer communications through social media, automates campaigns, and measures results.
In the past, we found it difficult to effectively integrate social media into our marketing ecosystem and create structured campaigns that could be measured, said AudioCodes Senior Director of Marketing Alan Percy. The Vocus Marketing Suite allows us to pre-load campaigns, and then monitor the results in one easy-to-use interface. With the software, were able to easily stay in touch with our customers and see what others are saying about us in one dashboard.
With a focus on social media marketing and campaign measurement, AudioCodes relies on the powerful social and campaign tools within the Suite. The marketing team utilizes the Buying Signals and Recommendation Engine features to strategically monitor social media and connect with customers and prospects. The Campaign Management tool within the Vocus Marketing Suite allows AudioCodes to set up multiple campaigns, helping them reach networking technology decision-makers and monitor results in real time on one easy-to-read screen.
AudioCodes designs, develops and sells advanced voice over IP (VoIP) and converged VoIP and Data networking products and applications to Service Providers and Enterprises. AudioCodes products are deployed globally in Broadband, Mobile, Cable and Enterprise networks. For more information, visit http://www.audiocodes.com.
Vocus (NASDAQ: VOCS) provides leading cloud-based marketing and public relations software that enables companies to acquire and retain customers. The company offers products and services to help clients attract and engage prospects, capture and keep customers, and measure and improve marketing effectiveness. More than 16,000 annual subscription customers across a wide variety of industries use Vocus software. The company is headquartered in Beltsville, MD with offices in North America, Europe and Asia. For more information, visit http://www.vocus.com or call (800) 345-5572.
This release contains forward-looking statements that are made pursuant to the Safe Harbor provision of the Private Securities Litigation Reform Act of 1995. These statements are predictive in nature, that depend upon or refer to future events or conditions or that include words such as may, will, expects, projects, anticipates, estimates, believes, intends, plans, should, seeks, and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus filings with the Securities and Exchange Commission.
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