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"How to Grow a Business" offers practical and action-oriented approaches for gaining important new insights into revenue growth, identifying new opportunities and driving meaningful change.
McLean, VA (PRWEB) February 21, 2014
Blue Ridge Partners, the management consulting firm whose top-level expertise is widely recognized among its Fortune 500 and private equity firm clients, has brought their considerable expertise to the market once again with the release of the book, How to Grow a Business: Insights from Working with Over 300 Companies.
By looking at where shareholder return comes from, the authors are able to see where the clear focus needs to be. While cost reduction, multiple expansion, and free cash flow improvement all contribute to ROI, more than half of all shareholder return comes from revenue growth. Blue Ridge Partners has seen companies double or even triple in value by adhering to their four revenue growth principles. "We advise companies to focus resources on the core of the business if there are growth opportunities," said co-founder and managing partner Jim Corey, whose own career spans three decades. "If there are no growth opportunities, then the core needs to be extended."
Other growth-oriented principles include looking for new growth initiatives through continuous maintenance of market insights, and picking the most powerful growth initiatives available and focusing on the top three or four. Most importantly, the fourth principle is to master the science of "making change happen" within the organization.
But senior executives and other potential readers shouldnt let the deceptive simplicity of the title fool them Blue Ridge Partners offers an unusually nuanced and sophisticated treatment of their sole business-consulting mission with this laser-focus look at revenue growth.
We wanted an insightful and pragmatic approach to growth strategy development, one that we can offer on the basis of our deep experience with hundreds of companies and their key executives, said Corey. Successful growth companies understand critical facts about sales and marketing, and understand these important factors in their markets.
Corey and his colleague Brad Wilsted, senior managing director at Blue Ridge Partners, understand the challenge that many top leaders face when analyzing the sales and marketing functions in their firms. Less than 17 percent of CEOs have direct experience leading sales and marketing during their careers, yet they frequently must make critical decisions about these key functions.
How to Grow a Business explores the critical role of these sales and marketing functions in generating optimal revenues, while offering a comprehensive understanding of how they are integrated into a high-performing organizational structure that acknowledges the complexity of the interactions among finance, product management and other corporate units.
The book also reflects the Blue Ridge Partners commitment to the guiding principles that inform their consulting work, including the belief that most insights leading to strategic change dont come from within a firm but rather, by looking back at the company through the eyes of the market.
The book outlines "The Nine Voices of the Market®", a strategy of gathering external perspectives from all stakeholders, including customers, partners, industry analysts and trade associations, and competitors. "This perspective will often show that what a company assumes to be true about the market, is often completely false," said Wilsted. The book also addresses the "10 critical questions many companies can't answer," including how the dynamics of the market has changed, what a company's sweet spot may be, and whether pricing inefficiencies are leaving margin on the table.
We recognized that senior executives and private-equity professionals are looking for clear thinking and pragmatic approaches, offered in a concise style, said Wilsted. Our book provides proven techniques and processes for accelerating revenue growth, along with specific examples and case studies on how they are implemented.
Early reviews of How to Grow a Business by CEOs and other senior executives and private equity firm professionals have been uniformly enthusiastic about the clear thinking and practical approaches focused on things that really matter for growing revenue that you can do something immediately with leading to a material impact in profitable growth.
To learn more about How to Grow a Business: Insights from Working with Over 300 Companies, or to request a review copy, please send an email to info(at)blueridgepartners(dot)com.
About Blue Ridge Partners
Blue Ridge Partners is a management consulting firm focused exclusively on helping companies accelerate profitable revenue growth. The firm works with Fortune 500 and upper middle market companies to enhance their strategic understanding of markets and customers and to improve their execution in sales and marketing organizations. For more information, visit http://www.blueridgepartners.com.
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