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Brand to Debut Unique Customization, Virtual and Mess-Free Activities
EASTON, Pa., Feb. 13, 2014 /PRNewswire/ -- Crayola, a colorfully innovative brand for over 100 years, will be showcasing its 2014 line-up of innovative holiday products and unique creative play activities at the American International Toy Fair in New York City, Feb. 16-19, Booth 1371.
Encompassing a variety of exciting tools and mediums, the Crayola portfolio of products provides superior experience in color and creativity and inspires kids to let their imaginations run free. Kids can now mix and shake their own customized paint and create bright, bold and magical creations with a mess-free airbrush. A new drawing system enables kids to draw 2D and 3D images from smartphones, tablets or photographs. A new line-up of virtual products allows kids to bring their fashion and car designs to life on virtual runways and racetracks.
"At Crayola, we are all about kids and providing them with the highest quality products that inspire learning and creativity. We are dedicated to developing products that embrace kids' originality and empower their creative spirit," said Mike Perry, president and chief executive officer, Crayola LLC. "This year, we have developed an innovative portfolio that provides kids with new and exciting creative play experiences and activities."
Highlights from the Crayola 2014 lineup of new creative activities include:
Crayola Paint Maker encourages kids to take creative control in making their very own paints in unique colors. The new customization tool allows kids to mix and shake their own washable paint colors. The kit makes 15 paint pots and uses a new paint strip technology to reduce mess. To begin, kids choose a color from the color mixing chart or they can create their own color. Next, kids simply mix their paint strips and paint base, then position their paint pot in the shaker to mix their customized color. This new product allows kids to be in control of their creative experiences and sparks their creativity to create something uniquely their own. The kit includes everything kids need to create up to 15 customized paints. For children 8 and up; suggested retail price is $24.99.
Color Wonder Air Brush is made with little kid's hands and imaginations in mind and allows kids to create great airbrush effects without the mess. Creations will appear with bright, bold colors for a mess free magical experience. The product engages children with a magical creative experience as colors are revealed on the Color Wonder Paper- anytime and anywhere – and provides a mess free solution for mom. The Air Brush features the latest in innovation, a new generation of brighter, bolder colors. The kit includes the airbrush and Color Wonder Markers which only appear on Color Wonder Paper; not on skin, furniture or fabric. For children ages 3 to 6; suggested retail price is $24.99.
Unlike existing tracing devices, the Crayola Sketch Wizard enables kids to draw from 2D and 3D objects as well as images from smartphones and tablets. Crayola knows kids want to draw what they see, but often their natural ability isn't developed enough to produce the outcomes they envision. The Sketch Wizard is the first drawing system with a unique lens and viewing system that empowers kids to draw exactly what they see. For children 8 and up; suggested retail price is $24.99.
Crayola Virtual products give kids the opportunity to bring their designs to life – just like a professional designer! This year, the brand is showcasing two new and exciting products, Virtual Design Pro Car Collection and Virtual Design Pro Fashion Collection.
Virtual Design Pro Car Collection provides a full range of high-quality, colorful design tools and special software that brings your cars to life on a virtual stunt course. Compatible with iOS and Android smartphones and tablets, and iPod Touch. The collection includes a design case, vehicle templates, colorful design tools and the app. Suggested retail price is $39.99.
Virtual Design Pro Fashion Collection provides a full range of high-quality, colorful design tools and special software that brings your fashions to life on a virtual runway. Compatible with iOS and Android smartphones and tablets, and iPod Touch. The collection includes a design case, fashion templates, colorful design tools and the app. Suggested retail price is $39.99.
Crayola LLC, based in Easton, Pa. and a subsidiary of Hallmark Cards, Incorporated, is the worldwide leader in children's creative expression products. Known for the iconic Crayola Crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys that offer children innovative new ways to use color to create everything imaginable. Consumers can find the wide array of Crayola products in the "Crayola Aisle" at all major retailers. For more information visit www.crayola.com or Crayola's Toy Fair online press kit.
Julie Lando / Crayola
(610) 253-6272, ext. 4238
Melissa Smith / Edelman PR
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