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Consumer reviews are now more accessible and affordable for brands to collect, manage and promote
CHICAGO, Jan. 20, 2014 /PRNewswire/ -- Viewpoints, a consumer reviews platform, announces the launch of Viewpoints Pulse, a new service that provides product manufacturers and service providers an easy and cost effective way to collect reviews, bringing a new level of transparency and accountability to the marketplace.
Consumer reviews are highly influential
In December 2013, the New York Times reported "a fundamental shift in how consumers make decisions" because of reviews. A Nielsen study ("Under the Influence: Consumer Trust in Advertising," Sept., 2013) shows consumer opinions posted online are now more trusted than editorial content or advertising. Viewpoints Pulse helps brands collect, manage and promote reviews of their products and services.
"Historically it's been cost prohibitive and time consuming for brands to collect reviews. Brands didn't have the technology, staff or expertise to moderate reviews. They also didn't have the analytics to learn from the reviews, and perhaps most of all, it was difficult to find consumers willing to take the time to write a high quality review," says Matt Moog, CEO of Viewpoints. "We're pleased to offer brands a breakthrough solution."
Viewpoints Pulse benefits
Brands collect reviews using a product-specific review form. Viewpoints Pulse offers embeddable links and widgets for the brand site, Facebook, Twitter and customer e-mails. Additionally, Viewpoints can activate its 500,000+ members to write reviews on the Pulse platform. Human moderation and technology-driven filtering improve review quality and authenticity.
Viewpoints Pulse also provides tools to help manage those reviews:
a) Brand email alerts when new reviews are written
b) Insight reports updated in real time to show what consumers are saying about their brand vs. competitors
c) Ability to reply to reviews
Viewpoints Pulse provides embeddable widgets that display the score, attribute ratings, review headlines and full review text on the brand site and retailers' e-commerce sites. Viewpoints also has partnered with Google to furnish a regular feed of its product and merchant reviews, giving the reviews greater visibility in Google search results.
How to get Viewpoints Pulse
To find out more information about Viewpoints Pulse and pricing, contact firstname.lastname@example.org or call 312-447-2596.
Viewpoints (http://www.viewpoints.com) is the only customer product review platform where people can engage transparently with brands and with each other to gain insights that help them discover the best products to meet their individual needs.
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