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SOURCE VOSKOS Greek Yogurt
"Happiness" campaign showcases quality and fresh ingredients in VOSKOS® Greek Yogurt
LOS ANGELES, Jan. 14, 2014 /PRNewswire/ -- VOSKOS® Greek Yogurt rang in the New Year with a new advertising campaign, which includes its first-ever national television commercial. Sun Valley Dairy, based in California, is the maker of VOSKOS® Greek Yogurt and the first company to produce Greek yogurt in the United States. Sun Valley Dairy has been making authentic and award-winning Greek yogurt for nearly ten years.
"It's our time to shine," said a VOSKOS® marketing representative. "Our focus has always been providing the highest quality products and we want to showcase our hard work with this new campaign. This TV campaign captures the essence of who we are and we know it will resonate with current and new consumers."
VOSKOS® enlisted the help of their agency of record, RIESTER Advertising to develop a campaign that highlighted the company's commitment to quality. "VOSKOS® is a simple, wholesome product," said Tom Ortega, Partner and Chief Creative Officer at RIESTER. "Everything we created – from the website to the television commercial -- needed to convey VOSKOS' commitment to quality and freshness. By staying true to this, we were able to tell a very beautiful story."
The robust campaign, which launched this month, includes television, digital, social and mobile advertising. RIESTER has been working with VOSKOS® Greek Yogurt since May 2013 and in November, launched the newly designed VOSKOS.com website. The new site features user- friendly functionality, responsive design and a new brand look and feel.
Link to TV commercial: http://bit.ly/1gekdZR
Sun Valley Dairy, based in California, is the creator of VOSKOS® Greek Yogurt. This naturally thick and award-winning Greek yogurt is distributed at select Walmart stores and regionally through grocery stores such as Whole Foods, Albertsons, Publix, Safeway, Ahold, Sprouts and Kroger. Visit VOSKOS® Greek Yogurt at www.voskos.com, Facebook and Twitter.
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