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Key Hire Brings Experience in Integrated Brand Marketing, Sports Marketing, Marketing to Men
NEW YORK, Jan. 7, 2014 /PRNewswire/ -- Ketchum Sports & Entertainment, a division of Ketchum, one of the world leaders in communications and public relations, has expanded its leadership team with the hire of Eryn McVerry as a senior vice president. Based in KSE's New York office, McVerry will play a critical role on some of the firm's largest accounts, including Gillette and IBM.
With a career spanning multiple agencies and a number of Fortune 500 brands, McVerry has more than 13 years of experience in developing multifaceted campaigns across disciplines, with a particular emphasis on sports marketing and marketing to men. McVerry has delivered brand strategy and sports marketing partnership programs for brands that include the U.S. Army, Motorola, Time Warner Cable and Tottenham Hotspur. In her previous role, McVerry was an integral part of Ogilvy & Mather's work as creative agency of record for NASCAR, spearheading the inter-agency team that launched the largest brand campaign in the sport's history.
"Eryn fills an important new position on Ketchum Sports & Entertainment's senior leadership team, bringing deep experience in marketing to men through sports and integrated brand campaigns," said Ann Wool, partner and managing director, Ketchum Sports & Entertainment. "She will play a pivotal role in catering to our clients' increasingly pressing need for insights-driven strategic planning and creative campaign ideas."
McVerry earned an M.A. in advertising from Michigan State University and received a B.A. in sports management and communications from the University of Michigan.
Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. The winner of 11 Cannes Lions and an unprecedented three consecutive PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a part of Diversified Agency Services, a division of Omnicom Group Inc., visit www.ketchum.com.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
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