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SOURCE Jun Group
First-To-Market Owned Advertising Platform Delivers Views From Premium Publishers Directly to an Advertiser's Site or Branded Content with 100 Percent Share-Of-Voice
NEW YORK, Oct. 17, 2013 /PRNewswire/ -- Jun Group (http://www.jungroup.com), the premium video ad platform, today announced the release of its new proprietary advertising technology, Overdrive. As the centerpiece of Jun Group's new owned advertising platform, Overdrive delivers millions of highly targeted visitors to any brand page, editorial content, or promotion. The traffic is generated from high-impact placements that are embedded directly into premium publisher pages.
Overdrive was created to meet a profound need in the marketplace: high-quality Web visits, at scale, from premium-placed native ad units. Overdrive meets this demand by delivering traffic from premium placements to any type of content. For the first time, brands can promote their owned-media properties without having to use display or worry about being in non-premium environments.
According to a recent Jun Group study, driving traffic to a brand's site or app has surpassed driving to Facebook as a primary campaign goal. This year (2013), the amount of clicks to Facebook is down 14 percent compared to this time last year, with clicks to brand Web sites up 13 percent.
"Now that social media tools are ubiquitous, owned-media experiences have become important for advertisers," said Mitchell Reichgut, CEO of Jun Group. "Overdrive is the first product that can drive millions of monthly visits to brand content from premium units that are guaranteed to be 100 percent brand-safe, 100 percent visible, and 100 percent opt-in. Like all of our products, Overdrive is backed by the Jun Group promise, which refunds the entire price of any campaign that does not meet our rigorous standards."
Since its soft-launch in June, Overdrive has delivered tens of millions of engagements for Fortune 500 brands, publishers, and entertainment companies. The product has been so successful that in three months since its launch, it already accounts for more than 30 percent of Jun Group's overall revenue.
"We believe owned advertising is the next step in the evolution of online advertising, and until Overdrive, advertisers have not been able to access this level of quality traffic from premium units," said Reichgut.
For more information on Jun Group's Overdrive technology and its owned advertising platform, please visit http://www.jungroup.com.
About Jun Group?
Jun Group is the premium video ad platform. The company delivers tens of millions of monthly video views on hundreds of premium publishers, enabling advertisers to reach viewers across multiple screens – desktops, smartphones and tablets – with one simple buy.
Jun Group's clients include Fortune 500 brands, media agencies and major entertainment companies. Founded in 2005, Jun Group is headquartered in New York and has offices in Chicago and Los Angeles. For more information, visit www.jungroup.com.
Jun Group ?
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