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Nespresso Opens its Second West Coast Boutique and Largest in the U.S.
NEW YORK, Oct. 16, 2013 /PRNewswire/ -- Nespresso, the worldwide pioneer and reference in premium portioned coffee, announces the opening of its sixth and largest U.S. Flagship Boutique in Beverly Hills, CA, nestled in a neighborhood famed for world-class shopping and sophisticated style. Located at 320 North Beverly Drive, the new location is the second of two Flagship Boutiques to open on the West Coast following the successful opening of a San Francisco Boutique in December 2012. The Nespresso Boutique is located in the heart of the Beverly Hills shopping district and is designed to be a reflection of the neighborhood's refined yet relaxed way of life.
"We are absolutely thrilled to continue to grow the Ultimate Coffee Experience in the West Coast with our newest Boutique in Beverly Hills, our second to open in California this year and our largest in the U.S. to-date," said Frederic Levy, President, Nespresso USA. "The stunning Boutique in Beverly Hills is our latest commitment to growth not just in California, but throughout the region and across the U.S. As the demand for superior coffee continues to rise in the U.S., Nespresso is looking to increase its presence in key markets and solidify our position as a leader in the single-serve coffee industry."
The Beverly Hills Boutique is the latest indication of the brand's continued growth and its commitment to expanding its U.S. presence. Nespresso anticipates adding 350 new jobs to California, a key market for the brand, over the next three years. The newest location joins U.S. Flagship Boutique locations in New York, Miami, Boston, and San Francisco.
For over 25 years, Nespresso has redefined the way millions of people enjoy their Espresso coffee and has grown into one of the most recognized brands in the world of coffee. Nespresso's success is built on the highest quality Grand Cru coffees, sourced from 1-2 percent of the world's top coffee beans, smart and innovative machines, and personalized customer service. The Nespresso Boutique in Beverly Hills will offer visitors the opportunity to experience these aspects firsthand.
At 7,500 square-feet, the Boutique will surprise and delight customers and Club Members alike with its contemporary, stylish and relaxed surroundings. Visitors can sip and savor delicious hot and iced premium Espresso and Espresso-based beverages, enjoy an artisanal menu of light bites, sample the exquisite 21 Grand Cru coffees, discover and purchase Nespresso's smart and easy-to-use machines, browse the various selections of accessories, and receive unmatched customer service from specially trained Nespresso Baristas and Boutique Specialists.
Inspired by the casual elegance that defines the chic Southern California lifestyle, the Boutique's design aesthetic celebrates the Beverly Hills way of life – sun, style, and sophistication – while delivering the Ultimate Coffee Experience in a relaxed and contemporary environment. The Boutique's facade is constructed with golden backlit glass panels inspired by a Mondrian composition and the loft-like interior spans one floor and features both indoor and outdoor seating, accommodating over 90 guests. Continuity is achieved with uninterrupted wood flooring and distinct oak and rosewood finishes throughout. Greenery and natural light streaming through the front windows, and a floor-to-ceiling atrium add additional elements of nature to create an inviting environment. The contemporary suspended ceiling has different heights to create the illusion of separate intimate spaces throughout the Boutique.
Key areas of the Beverly Hills Boutique include:
The Boutique Bar: Serving the premium 21 Grand Cru coffees, as hot and iced Espressos and Espresso-based beverages like Cappuccinos, and Lattes, as well as a light breakfast and lunch menu of sweet and savory fare.
The Patio: True to the Southern California style the Boutique features a 16-seat outdoor patio offering visitors a chance to enjoy the Southern California sun while savoring their Nespresso beverage.
The Atrium: A floor to ceiling atrium in the middle of the Boutique features two 13 foot cacti introducing an element of nature to the Boutique.
The Discovery Ring: Offering guests the opportunity to discover all aspects of the brand and its products: from the wide choice of innovative Nespresso machines that deliver the barista experience at home, to the latest collection of purposefully-designed accessories, all in a dynamic yet warm atmosphere. The space also allows for private tutorial sessions with Boutique Specialists.
The Beverly Hills Boutique was designed by Italian architect Aldo Parisotto and Futurebrand Paris.
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About Nestle Nespresso SA
Nestle Nespresso SA is the pioneer and reference for highest-quality portioned premium coffee. Headquartered in Lausanne, Switzerland, Nespresso operates in almost 60 countries and has more than 8,000 employees. In 2012, it operated a global retail network of over 300 exclusive boutiques. For more information, visit the new Nestle Nespresso corporate website: www.nestle-nespresso.com.
The Nespresso offer focuses on, the unmatched combination of the top 1-2% of the world's top coffee, smart and stylish machines and personalized customer service. Together, these three elements deliver moments of pure indulgence – the Nespresso Ultimate Coffee Experiences.
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