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Unique Solution Combines Wealth Identification with Demographic and Lifestyle Attributes
BETHESDA, Md., Oct. 1, 2013 /PRNewswire/ -- WealthEngine, the leading provider of sophisticated wealth identification and prospect research solutions, released today its new segmentation solution, WealthEngine SmartSegmentsSM, to further support clients in their strategic prospecting initiatives.
As the leader in delivering high net worth prospects, WealthEngine now provides SmartSegments, targeted segmentation developed to meet the unique needs of both the non-profit and commercial sectors. WealthEngine's segmentation solution provides a consistent but flexible framework to help companies and organizations analyze market segments by wealth, demographics, lifestyle interests, and affinities, and apply this insight at the individual or household level.
SmartSegments for Non Profits provide segmentation and clustering across eight macro categories and more than 70 individual segments, to gain insight on prospective donors for fundraising programs and create targeted marketing strategies to reach them. SmartSegments can be applied to an organization's existing donor and prospect data for quick, accurate analysis that is immediately actionable.
SmartSegments for Luxury Markets provide segmentation and clustering across 16 macro categories and more than 100 individual segments, to help gain insight on the passion points and behaviors of high net worth consumers and create targeted marketing strategies.
"Both companies and nonprofit organizations are focused on being more strategic in their acquisition, cross-selling, and retention programs. As part of its expanding product platform, WealthEngine continues to align itself with these market needs and refine its scoring methodology to develop and deliver custom segments that enable clients to more efficiently track and select targets and reach their intended audience in one easy-to-use system," said Cong Qian, Vice President of Analytics at WealthEngine.
"With WealthEngine's model approach, SmartSegments has a differentiating advantage in the market. Our wealth classifications (Mass Affluent, Affluent, High Net Worth, Ultra High Net Worth) are uniquely combined with demographic and lifestyle attributes to allow greater targeting precision; group similar segments together to maximize marketing efficiency and reach; discover who your best customers, donors, or members are; and where you can locate similar people", said James Dean, Senior Vice President of Commercial Practices and Partnerships.
For more information on WealthEngine SmartSegments, please visit www.wealthengine.com.
WealthEngine™, Inc. is a leading provider of sophisticated wealth identification and prospect research services to financial services, retail, luxury and nonprofit organizations. Over four thousand clients use WealthEngine's products for comprehensive consumer and business research on individuals, companies and foundations. Headquartered in Bethesda, MD, WealthEngine serves both the United States and the United Kingdom.
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