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Paid Search Expert Awarded as Visionary and Driver of Digital Marketing Excellence
BOSTON, Sept. 13, 2013 /PRNewswire/ -- iProspect (www.iprospect.com), a leading global digital performance agency, announced that its Associate Director of Paid Search, Jeremy Hull, has been inducted into ClickZ's Digital Marketing Hall of Fame as one of 10 visionaries that helped to redefine the marketing industry. The honorees were chosen by the Search Engine Strategies (SES) Advisory Board and the ClickZ editorial team based on their digital marketing initiatives and contributions.
A trusted advisor to Fortune 500 companies, including Neiman Marcus, adidas, Hilton Worldwide, General Motors and others, Hull has played a major role in shaping the digital marketing toolset. In 2005, he worked alongside the Microsoft development team to help refine adCenter, or, as it's currently known, Bing Ads. In 2013, Jeremy published two whitepapers on Enhanced Campaigns, the most significant change to Google's AdWords paid search marketing platform since its launch in 2005. As a result, Google named iProspect "one of the industry leaders in adopting Enhanced Campaigns...taking a thoughtful approach to using bid adjustments."
"Jeremy champions the needs of brands worldwide to the engines and is actively shaping the future of paid search," said Jeremy Cornfeldt, President, iProspect. "He is a tireless researcher with unique insights and a vast understanding of the evolution of the industry. He exemplifies iProspect's leadership on digital marketing innovation and education. We are extremely proud of him!"
Hull is a regular speaker at industry events including Ad Week, the Search Marketing Expo (SMX), SES, and Google's AdWords Performance Forum.
The ClickZ Digital Marketing Hall of Fame Class of 2013 was announced at the SES San Francisco conference on September 11, 2013.
For progressive leaders, iProspect is the trusted global partner in developing customized, performance-driven strategies that transform consumer intent into action and drive conversions. iProspect's offerings span the full spectrum of performance marketing including paid and natural search, performance display, content generation, analytics, social media management, and structured data and feeds. Since 1996, iProspect's client list spans many industries and includes Fortune 500 companies such as General Motors, adidas, Neiman Marcus, American Express, Mandarin Oriental Hotel Group, The Gap, Hilton Worldwide, and others. Representing a diverse global footprint, iProspect has 55 offices in 40 countries with over 1,900 employees. For more information, visit www.iprospect.com or follow us on Twitter @iProspect.
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