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Launch of the Seattle seafood restaurant's first cookbook to be shell-ebrated with a series of book signings, tastings and promotions
SEATTLE, Sept. 6, 2013 /PRNewswire/ -- To commemorate Ivar's 75th anniversary, the Seattle seafood restaurant has released Ivar's Seafood Cookbook: The O-fish-al Guide to Cooking the Northwest Catch (Sasquatch Books; September 2013; $29.95), which combines history, recipes and entertainment. The first-ever cookbook, from the popular company that continuously makes headlines for its quirky culture and legendary stunts, features a collection of 62 fresh Northwest seafood recipes, along with anecdotes and beautiful photos that explore Ivar's rich history and decades of adventures. The recipes are a mix of favorites from the restaurant's menus, like Ivar's Famous Puget Sound Clam Chowder and Dungeness Crab Cakes, and new additions, such as Grilled Halibut Cheeks with Cherry Chutney and Breaded Razor Clams with Jalapeno-Ginger Tartar Sauce.
To shell-ebrate the book launch, Ivar's has released an o-fish-al video trailer, and will be conducting book signing appearances throughout the month. Ivar's representatives, co-author Jess Thomson and the Ivar's Dancing Clam mascot – for select appearances – will be on hand throughout the events, including:
"Ivar Haglund was part of Seattle's waterfront, history and culinary tradition, and for the 75th anniversary of his restaurants, it was important to honor his whimsical nature with more than a standard cookbook," said Bob Donegan. "With a combination of favorite recipes and colorful tales, the cookbook is able to capture his playful spirit and will be the first of many events to celebrate 75 years of serving the Northwest."
The cookbook will be offered for the promotional price of $25 ($4.95 off list price) at Ivar's locations (excluding stadiums), www.Ivars.com, select Costco stores and wherever fine books are sold. For the full schedule of events and to keep afloat with details on the 75th anniversary festivities and dining promotions, visit www.Ivars.com, follow Ivar's on Twitter and Like the o-fish-al Facebook page.
Ivar's began selling seafood on Seattle's waterfront in 1938. Today, there are 23 Ivar's fast casual Seafood Bars and three full-service restaurants: Ivar's Acres of Clams, Ivar's Salmon House and Ivar's Mukilteo Landing. Ivar's Seafood, Soup and Sauce Company markets and sells its award-winning soups, chowders and sauces both nationally and internationally. The company also operates regional stadium concessions including Safeco Field, CenturyLink Field and KeyArena. Learn more at www.Ivars.com.
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