Tight fit? Popular retailer J.Crew introduces size 000

Courtesy Today.com

Crew came under fire on Tuesday following reports that the specialty retailer is now offering items in size 000—the equivalent of an XXXS.

Blogs, including the well-known website Racked and the less high-profile Capitol Hill Style, called out the new size—which compares to a size zero in the U.K. or Australia—as a signal that vanity sizing has gotten out of control.

"I won't support J.Crew's decision to expand their sizing downward because it feeds into the notion that clothing size is a scarlet letter," Capitol Hill Style wrote. "The practical and reasonable thing to do would be to create a measurement's guide that isn't abhorrently dishonest, accepting that the brand now sells size 24 clothing."

A spokeswoman for J.Crew said the 000 tag has nothing to do with vanity sizing, a practice used by some retailers where they manipulate sizes to make shoppers feel like they wear a smaller number.


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