By Alan Duke
LOS ANGELES (CNN) -- Oscar-winning actor Javier Bardem calls Israel's treatment of Palestinians "genocide," while "Wonder Woman" actress Gal Gadot sends her "love and prayers" to Israeli soldiers in Gaza.
One Direction singer Zayn Malik, a Muslim born in England, received online death threats for tweeting #FreePalestine, a hashtag that Barbados-born singer Rihanna also tweeted but quickly deleted.
Celebs are using social media accounts, which are essential for building their show business brands, as political platforms that can cause a negative buzz.
Veteran Hollywood publicist Michael Levine cautions clients to be careful about stepping into the public relations controversies that surround any comment on Israel-Gaza crisis.
"Twitter has proven to be a minefield for celebrities," Levine said Tuesday. "It provides celebrities with an opportunity to make any number of careless mistakes that can come back to haunt them. But in a war environment, where emotions are so high and people are seeing pictures on CNN of babies dying and crying, it's particularly incendiary."
The 140 characters in a Twitter posting are "like you're burping out thoughts," Levine said.
For Malik, it was a hashtag -- #FreePalestine -- the caused an uproar on Sunday. Only 14 characters, it delivered a message of sympathy for residents of Gaza to his 13 million followers that was retweeted more than 200,000 times over the next 24 hours.
The responses ranged from followers saying they were "proud of Zayn" to tweets calling on the singer to "kill himself." Some Israeli fans declared disappointment in the music idol.
Malik hasn't tweeted since, and his publicist declined to comment.
The Twitterverse controversy Rihanna stirred up this summer with messages of support for opponents of the U.S. World Cup team is nothing compared with the reaction to her #FreePalestine tweet on July 15. She deleted it just eight minutes later, but some of her 36 million followers grabbed it first. A source close to the singer explained that it was not an intentional tweet.
It was soon replaced by this less divisive message: "Let's pray for peace and a swift end to the Israeli-Palestinian conflict! Is there any hope?...."
The fast deletion was followed by controversy and debate. One fan tweeted, "What's the point in being rich & famous if you can't publicly stand up for what's right?"
Bardem's condemnation of Israel was not a spontaneous or accidental message. The actor sent a 400-word letter to Spanish newspapers last week titled "Genocide."
"In the horror that is happening in Gaza, there is no room for distance or neutrality," Bardem wrote. "It is an occupational war and an extermination one against a town with no means, confined to minimum territory, without water and where hospitals, ambulances and children are targets and alleged terrorists. It is difficult to understand and impossible to justify. And it is embarrassing that the position of the Western international community is allowing such genocide."
Bardem followed it with a similar "open letter" also signed by others, including his wife, Oscar-winning actress Penelope Cruz, and Oscar-winning director Pedro Almodovar.
Gal Gadot, the actress cast as the new incarnation of Wonder Woman, used her Facebook page to show support for Israel. Her posting is not a surprise, considering she served in the Israeli army and represented her country as Miss Israel.
"I am sending my love and prayers to my fellow Israeli citizens," Gadot wrote. "Especially to all the boys and girls who are risking their lives protecting my country against the horrific acts conducted by Hamas, who are hiding like cowards behind women and children...We shall overcome!!! Shabbat Shalom! #weareright #freegazafromhamas #stopterror #coexistance #loveidf"
Sometimes it is silence that speaks. Levine said that some of Hollywood's most prominent Jews, who are "very politically active for liberal causes," have "not said a word of support of Israel" concerning the crisis.
CNN's Carolyn Sung and Elwyn Lopez contributed to this report.
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Celebs step into Israel-Gaza PR minefield: 'No room for distance or neutrality'
By Alan Duke
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