With construction well underway on the Purple Heart Memorial Bridge, many motorists are looking for alternative routes to avoid the congestion.
One option is taking Highway 73 through Bridge City to avoid I10 at the bridge.
For businesses along Highway 73 the additional traffic can bring more money.
With more traffic comes more potential for accidents, and traffic violations and the Bridge City Police Department says it's prepared.
Officers say they're paying more attention to 73 and they've stepped up radar patrols.