The message spread loud and clear outside the North Point Community Church in Beaumont Sunday. That's where Amelia Elementary School students gathered to kick off the oldest and largest drug prevention program in the country, red ribbon week.

"I learned that more people die of drugs than car crashes." said 4th grader, Luther Jones.

For Susan Perales this week is important especially for her 7-year-old son who just learned what the effects of drugs and alcohol can do to someone.

"It is just me and him so I really count on the community to get involved too. Its important to know these things." Perales told 12News.

This week, thousands of students from all over the country will be sporting red ribbons in memory of fallen DEA agent, Enrique Camarena.

Camarena was tortured and murdered by a drug cartel in 1985 while on assignment in Mexico.

Bill Holton, with the Boy Scouts of America, says his group learn a lot during this week about drug and alcohol abuse.

About 570,000 people die annually in the United States due to drug use.