Mid-County businesses cash in during the weeks leading up to the Bum Phillips Bowl.

Felecia Rossi, owner of Ace Hobby and Gifts in Nederland, said in the weeks leading up to the rivalry game, business is up around 25 percent.

“It’s a definite boost for our business, we get to see a lot of people from Port Neches and Nederland,” Rossi said.

Across county in Groves, JoLynn Anderson, owner of Olive Branch, enjoys the 20 percent business boost.

"People like purple in this town, if you have purple they will come in,” Anderson said.

Anderson is a Groves native and bleeds purple. All of Rossi’s children are Bulldogs. But besides the money, both women love this time of year for the same reason.

“It's really nice, the communities come together,” Anderson said. “It's just clean fun.”

“It's just a lot of fun,” Rossi said. “That's the best part about it, seeing the people coming in. Seeing how much fun everyone has with it. School spirit is really big here in Nederland as well as Port Neches.”

Rossi said school spirit is so high, she keeps PNG and Bulldog apparel on the shelves year round.

The 93rd meeting between the Indians and Nederland is Friday at 7 at The Reservation.