Ice cold water is being dumped all over Southeast Texas. The popular "Ice Bucket Challenge" is taking the nation and the Golden Triangle by storm.

It's a phenomenon and, thanks to social media, a fundraiser to fight Lou Gehrig's disease has taken off.

Community leaders and business owners are being challenged and 12News has been following the activity.

"It's a good cause. It's the right thing to bring awareness to that disease and to raise money to eradicate it," said Tom Broussard, with Broussard's mortuary.

Broussard accepted the challenge by 12News anchor Greg Picazo and then challenged his employees to bring in donations that will go to the ALS foundation. Whoever brought in the most cash got to pour the bucket of ice water.

Over at the Beaumont Police Department, Chief Jim Singletary was doused after being challenged by 12News reporter Vanessa Holmes and then he challenged neighboring first responders.

"I actually had some friends and family members with ALS and this is a great cause taking off all over the country. We're proud to do this and have B.P.D. do our part," said Chief Singletary.

The Ice Bucket Challenge started with a man named Pete Frates, a former college baseball player battling Lou Gehrig's disease.

The campaign is for him and for all others fighting the disease.

The challenge to accept ice water poured on your head is spreading all over Facebook, Twitter and Instagram. Celebrities are even posting their pics; and #icebucketchallenge is the top trend on Twitter and Facebook.

The ALS Association has raised $31.5 million in donations compared to $1.9 million this time last year.